Assessment of Egyptian feldspar market for potential market entry for a major conglomerate

Situation
  • Client is considering starting Feldspar operations in Egypt and required support in conducting an assessment of the demand for feldspar in Egypt

  • Developed understanding of Global production and consumption volumes and trends including global production and consumption map

  • Researched the different types of feldspar, including typical usage and technical specs

  • Researched the key driving sectors for feldspar consumption on global level, and conducted initial market interviews to determine the key driving sectors on a local level

  • Conducted market interviews with a number experts, importers, producers, and companies in each of the identified key sectors, including ceramics, sanitary, glass to determine:

    • Feldspar usage by type and grade

    • Average feldspar usage for the different product range

    • Final product volume compared to feldspar usage

    • Qualifications for the different grades

    • Feldspar sources by type

    • Feldspar price range

  • Estimated feldspar consumption by sector and forecasted growth potential

Contribution
  • Detailed demand assessment, and recommendation of product range and strategic play

Results
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