Growth Strategy for a growing healthcare operator in Egypt
Situation
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A local, specialized healthcare operator with focus on maternity services have recently started operations, amid intensifying competition. The operator was looking to develop business strategy, market entry strategy, business plan and funding strategy
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The maternity segment has a number of specialized and general incumbent players with established market share; Need for investors to fund expansions which requires unique position in a market that is highly competitive with established players
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Adopted a two phased approach to decide on market entry strategy
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Developed a high level assessment framework to short list potential segments based on synergies with existing ops, expertise, investment sellabiliy
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Deep-dive into short listed segments; market size, trends, drivers, potential plays
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Designed and detailed strategy built on 4 pillars; distinguished service quality, end-2-end service concept, patient capture model
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Translated strategy to business plan that addresses expansions with detailed, bottom up cost, investment and revenue structure
Contribution
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Developed unique strategy and positioning
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Strategy was translated into an investment story that managed to attract a number of individual and institutional investors (currently in process)
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Mgmt started implementing strategy and plan focusing on key elements to create distinguished service, formulating their marketing communications around it which was translated into outstanding – above budget - performance in the first year
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Approved detailed budget by board, and used to track performance