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Commercial revenue enhancing opportunities for a regional operator

Situation

  • Assessment of technical, financial and legal feasibility of 6 revenue enhancing opps for each opportunity, a detailed market assessment, competitor analysis, financial feasibility, technical feasibility and legal review was conducted

  • Opportunities included expansion of bus operations, provision of consultancy services, use of Right of Way, development of a public bicycle system, commercialization of licensing databases and improvement of road tolling schemes

  • The nature of opportunities required consultation with different stakeholders

  • The legislative foundation and necessary IT infrastructure was not in place to support the implementation of multiple revenue generating opportunities

  • Baselined current capabilities and infrastructure needed for the realization of each of the six revenue generating opportunities

  • Conducted a comprehensive market assessment to identify market size of each revenue generating opportunity

  • Conducted detailed competitors assessment for each opportunity to derive realistic target revenues for each and to identify potential alliances/ partnership models

  • Performed a detailed technical feasibility study to validate technical and operational requirements and gaps to be addressed to realize additional revenue opportunities

  • Reviewed legislative framework to identify any legal constraints that need to be resolved prior to implementation

  • Conducted extensive internal and external stakeholder consultation sessions

  • Developed detailed implementation plan for achievement of revenue generating opportunities, including initiatives, project charters and responsibilities definition

Contribution

  • Client launched opportunities including expanding bus operations to bus schooling

Results
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