Assessment of Egyptian steel market for potential market entry for a major conglomerate

Situation
  • Client is considering building steel operations in Egypt and required support in assessing the Egyptian Steel Market

  • Understanding of Global Dynamics and driving key takeaways on global trends

  • Conduct research on global streel production volumes and trends, with understanding of the key drivers for growth and decline

  • Researched current and planned production capacities, on global and regional levels

  • Focused production, consumption, export and capacity trends research on key producing countries that drive global dynamics

  • Researched different steel manufacturing processes, raw materials, available and planned capacities by type

  • Developed understanding of key demand driving sectors and regions for steel

  • Researched production levels, trends and dynamics for raw materials – scrap, ore, coal

  • Assessment of Steel Supply in Egypt and driving key takeaways

  • Conducted field research on available crude and finished steel capacities and production levels in Egypt, its progression over the past years, and by player

  • Developed understanding of production levels and trends by type, key drivers and dynamics over the past years

  • Researched import/export levels, (type & country); analyzed importing/exporting countries

  • Assessment of Steel Demand in Egypt and driving key takeaways

  • Sized up steel demand, trends and key driving sectors

Contribution
  • Detailed market assessment, and recommendation of product range and strategic play

Results
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