Assessment of Egyptian steel market for potential market entry for a major conglomerate
Situation
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Client is considering building steel operations in Egypt and required support in assessing the Egyptian Steel Market
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Understanding of Global Dynamics and driving key takeaways on global trends
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Conduct research on global streel production volumes and trends, with understanding of the key drivers for growth and decline
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Researched current and planned production capacities, on global and regional levels
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Focused production, consumption, export and capacity trends research on key producing countries that drive global dynamics
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Researched different steel manufacturing processes, raw materials, available and planned capacities by type
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Developed understanding of key demand driving sectors and regions for steel
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Researched production levels, trends and dynamics for raw materials – scrap, ore, coal
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Assessment of Steel Supply in Egypt and driving key takeaways
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Conducted field research on available crude and finished steel capacities and production levels in Egypt, its progression over the past years, and by player
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Developed understanding of production levels and trends by type, key drivers and dynamics over the past years
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Researched import/export levels, (type & country); analyzed importing/exporting countries
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Assessment of Steel Demand in Egypt and driving key takeaways
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Sized up steel demand, trends and key driving sectors
Contribution
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Detailed market assessment, and recommendation of product range and strategic play